Vol. 7, Issue 2, Part C (2025)

For Arabic it certainly does have a pivotal reign in today's media scene as a corset of society mind, being an identity and carrying significations vividly. Since the spread of social media and digital media apps, Arabic has been faced with numerous obstacles along with the fact that it is being replaced by other languages; such as preferring spoken dialects over MSA (Modern Standard Arabic) and borrowing words from another language in order to completely ignore the existence of its original word. The phenomenon can eventually lead to the loss of some of the true features of the Arabic language; therefore, media entities have the obligation to come up with emergency measures that maintain the formal standards of Arabic in their messages. In addition, they should respond to the faster and briefer way in which diverse audiences are met, thus making information delivery quick and with sufficient detail.
The focus on style, the application of accurate terms and the preservation of grammatical correctness lead to the faithful transfer of the media messages. The latest technology seems to provide the Arabic language with a significant chance, using digital publishing and e-learning that, with the help of artificial intelligence, enables spreading high-quality Arabic content very quickly. Although the future of Arab media is bright, there are still some influential obstacles, primarily the shortage of quality translation services and the lack of interesting Arabic content on the internet. The use of the local languages has consequently improved in comparison to the foreign languages at the expense of Standard Arabic. It is here that the need of media to be used as an avenue of strengthening the connection between the Arabic language and its users can be seen, through the creation of vast media material to bring authenticity and modern relevance together.