Vol. 7, Issue 2, Part D (2025)

This study examines the role of Speech Acts Theory, especially Searle’s classification, in forming persuasive language in advertising discourse. The paper analyzes various real-world advertisements and analyzes how assertives, directives, commissives, expressives, and declarations strategically affect consumer behavior. Through content analysis of selected marketing materials, supported by focus group insights and survey data, the findings reveal how different speech acts contribute to establishing credibility, evoking emotion, and motivating action. This paper also shows how linguistic theory can increase marketing strategies. The study highlights the interdisciplinary relevance of pragmatics in marketing and underscores the potential of linguistic theory as a tool for optimizing persuasive communication in competitive advertising environments.